![]() ![]() ![]() “Customers largely shop with their eyes before they are introduced to the finer nuances of a brand, such as the efficacy of a product,” says Jeremy Mujis, who co-founded the company 18 years ago. Jeremy Mujis, co-founder of Grown Alchemist. They have an almost alien nature to them – things that could be thousands of years old, yet feel modern in their execution.”Īlso reaching local beauty (and design) fiends this month: the Australian skincare brand Grown Alchemist that’s almost as famous for its chic, minimalist packaging as the clean-but effective products within, launching exclusively on Takashimaya’s e-commerce site. “The idea (of the products’ design) was based on a curation of objects, so I designed them all individually with unique materials and shapes. “My idea was not just to go paint a picture it was to be inclusive to the point of saying that this can be anything to anybody,” says Gorham. READ MORE: 9 Stylish Limited Edition Products For The Beauty Collector Translates to a streamlined collection – six products created inĬollaboration with the makeup artist Isayama Ffrench – in futuristic-looking packaging with the highlight being a stunning eyeshadow case that resembles a pool of molten gold. Last month, French label Byredo – best known for its artisan fragrances – opened its first standalone boutique here at Ngee Ann City, and with it comes its first makeup collection hitting shelves this month.įounder Ben Gorham says his design approach was to consider the productsĪs obscure objects of desire to be possessed as well as worn. In Singapore, newcomers to the beauty retail scene here despite the economic climate might further attest to this. “Customers largely shop with their eyes before they are introduced to the finer nuances of a brand, such as the efficacy of a product.” Jeremy Mujis, co-founder of Grown Alchemist (While there was little data on sales of this beauty category, reports of a booming online furniture and interior design market following the arrival of Covid ought to provide some insight into consumers’ tastes – and an artfully designed lipstick or bottle of perfume ultimately costs a fraction of that of, say, an armchair or piece of sculpture). With most of us spending more time at home than usual today though, it’s little surprise to find a growing appetite for beauty products that are not so much Instagram-worthy, but truly, Wallpaper-worthy decorative. Well before the pandemic, packaging already played a key part in the success of the digital era’s buzziest beauty brands (exhibit A: Glossier). READ MORE: This Limited Edition Rouge Dior Range Pays Homage To The New Look They should give satisfaction that is not due to its function, but rather to its aesthetic.” “Beyond their use, they should be objects that give incredible pleasure. “As artisans, we are dedicated to the beauty of useful objects,” said Pierre-Alexis Dumas, the artistic director of Hermes, when the range was first announced. This month, the French luxury maison launches a limited-edition series for Fall/Winter 2020 comprising three shades of pink – the matte Rose Nuit and satin-finish Rose Ombre and Rose Pommette – with the lippies’ lacquered metal packaging getting a candy-hued makeover. Many – myself included – declared it too beautiful to use (I eventually caved). The Pierre Hardy-designed lipsticks came in a canvas pouch and the brand’s signature orange box. There have always been beautiful beauty products, but some might say that the arrival of Hermes’ makeup collection earlier this year took things to another level. ![]()
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